Anna Vargas is a creative director and designer whose work blends brand, storytelling, and visual systems into pieces that feel both intentional and personal.
This collection was especially meaningful to create, as it’s named after Danielle’s grandmothers, bringing a sense of legacy and emotion into the process. I was also drawn to incorporating the butterfly, a symbol that has always felt deeply personal to me. It’s something I notice in subtle moments, a quiet signal that my ancestors, especially my grandmothers, are near.
Bringing these elements together, the work became less about design and more about capturing something intangible, a sense of memory, presence, and continuity.
